Build better media monitoring
as you follow brand news in the region
Follow the latest news in Mexico and Latin America. Get media monitoring tips for developing more effective media monitoring campaigns. See how news coverage analysis can help you gain valuable insights into your brand positioning.
Rising costs will likely squeeze profits for America Movil and other major telecoms in Mexico in the near term, according to Fitch Ratings. While the The streaming platform Disney+ will allow distribution of its content by third parties in Latin America. The video production news website PRODU reports the decision Despite angel investment from DST Global, Monashees, Nicky Goulimis and Weclikd, the Airbnb competitor Casai says it’s withdrawing from the Mexico and Brazil markets. Casai The Spanish broadcaster Televisa Univision has announced it will remove the plus sign from the paid version of its new streaming platform ViX+. The service Roku, the US-based streaming and digital player manufacturer, says it’s expanding its content in Mexico. Numerous streaming platforms are waging a worldwide battle for subscriptions
Fitch Ratings predicts profit squeeze for America Movil in Mexico
Warner Bros. Discovery changes content distribution strategy in Latin America
Airbnb competitor Casai shutters its doors in Mexico and Brazil
TelevisaUnivision removes plus sign from ViX branding
Roku expands content offering to viewers in Mexico
Monitor news coverage of past events
Recent advances in media monitoring technology make it possible to monitor news coverage of past events. This provides international brands with option to monitor past
Monitor news coverage on radio and television
Monitoring broadcast news coverage presents special challenges. Some cable television broadcasts are inaccessible unless you have a cable subscription. Radio—especially local radio broadcasts—can be difficult
Media lists: an important tool that guides media monitoring
Not all media monitoring companies offer the same media lists. Media monitoring companies with local in-country offices often provide better media lists when it comes