TelevisaUnivision removes plus sign from ViX branding

The Spanish broadcaster Televisa Univision has announced it will remove the plus sign from the paid version of its new streaming platform ViX+. The service will have the same branding as the free version of the service, known as ViX. According to reporting by the marketing website Merca2.0 in Mexico, the decision was announced by Televisa Univision CEO Wade Davis in a call with investors.

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Mark Browne CEO | Senior News Analyst
Mark A. Browne is a professional journalist, marketing writer and media analyst with experience providing media monitoring and news coverage analysis services for some of the largest advertising agencies, PR firms and media outlets in the United States and Europe.

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