The problem is, most media monitoring is powered by artificial intelligence. But AI has flaws and cannot distinguish the most important news coverage from the chatter.

An imperfect match

AI is great at finding a keyword such as your brand name, needed to identify the news coverage that contains it.

But what do you do with the tidal wave of results that pop up each day?

How does a public relations agency filter results to get to the most important news coverage?

AI & Media Monitoring

If you ask chatGPT to tell you the most influential media outlets in Mexico you get a very unsatisfactory answer. It’s another example why AI-driven media monitoring tools—no matter how robust—aren’t usually enough to identify the information most useful for strategic decision making.

According to ChatGPT, the top two most influential media outlets in Mexico are Televisa and TV Azteca. But for those of us living and working in the region, we know these two outlets are among the most disrespected. In fact, they’re more entertainment- than news-oriented.

If you ask ChatGPT who the most influential journalists are in Mexico you get a better answer. Artificial intelligence is good at naming influential journalists—but it’s not so good at telling you when what they say is important–and most of all why.

What is Your Media Monitoring Missing?

We live at the dawn of a new age of AI productivity.

But knowing the limits of AI is the key to getting the most out of your media monitoring.

AI is great at sweeping the internet for all of the stories and news coverage pertaining to your brand.

But it doesn’t have the ability to actually read the coverage, filter out the most important news coverage pertaining to market shifts, emerging trends, changing regulations, and numerous other competitive and strategic factors.

Analysis is the Answer

The key to getting the most out of your media monitoring is analysis—and not by computer.

In my experience as a media monitoring professional and news analysts in Latin America I have seen PR agencies rise to the top by providing media monitoring for their clients that truly excels by giving clients actionable insights for business strategy.

Only news analysis performed by experienced professionals can flag key voices and critical news coverage at the local, regional and national level.

What you get news coverage insights for better decision making.

Multi-lingual Media Analysis

At Latin Media Monitor we provide multi-lingual news analysts based in the region. And we’re excited to work in 2024 with public relations professionals and corporate communications internationally who know media monitoring takes a lot more than AI to provide valuable insights for clients.

Learn more about we help public relations agencies and corporate communications with the best media monitoring. Call our CEO Mark A. Browne today at +617 524 8600 or visit us on LinkedIn.

A press release issued by the Mexico regulator said the wording “special price” on one Hellmann’s mayonnaise product was insufficiently explained and potentially “deceiving.” A mayonnaise product manufactured by Heinz didn’t have the sufficient protein required by the regulator to qualify for the “reduced fat” claim on the label. Other brands investigated by PROFECO but not temporarily banned from the market included Kraft and La Costeña. PROFECO works with regulators in the US and Canada, including the US Consumer Product Safety Commission, to regulate the quality of consumable products exported to Latin America.

Boost the return on your media monitoring with news coverage analysis at Latin Media Monitor in Mexico.

Popular Mexico Destination

More than 95% of members renew each year in Mexico. The wholesale club also sells gasoline and vacation packages and customers purchase cakes at a discount and resell them at a profit, with some telling Bloomberg news they can make a profit of US$1700 in just a few days. Mexico is the only nation in Latin America with Costco stores. The company has four in Spain.

Monitor news of your brand

Stay on top of news coverage of your brand, markets and competitors in Latin America with expert media monitoring from Latin Media Monitor. Our media monitoring processes include monitoring of radio and television and metrics to measure your audience size and equivalent advertising coverage for each news article containing your brand name.

Speak with our CEO Mark A. Browne today at +1 617 524 8600 or visit our LinkedIn page.

Companies are on the hunt for vacant land in Mexico to build industrial parks and logistics centers. According to Bloomberg, Prologis recently acquired an industrial park in the city of Monterrey for US$37.2M. A plan by Tesla to build a gigafactory in Mexico has increased investors’ focus on the Monterrey region.

Mexico Real Estate

Commercial real estate in Mexico is seeing a surge of investor interest as more and more companies relocate their supply chains out of Asia and closer to the US. A Prologis executive says the land for its planned Monterrey industrial park is located in one of the “most attractive” regions of Mexico.

More Investments Planned

Prologis said it will invest US$75M in land acquisitions in Mexico this year, according to reporting by Bloomberg. According to a recent study by Mexico’s leading technology institute, the Mexico states of Nuevo Leon, Chihuahua, Baja California, Coahuila, Tamaulipas, Jalisco, Queretaro and Guanajuato are proving the most attractive to investors. Barriers to continued growth in Mexico as nearshoring attracts more and more companies include insufficient energy supply and high crime rates.

Monitor important news of your industry with expert news coverage analysis from Latin Media Monitor. Speak with our CEO Mark A. Browne and watch this YouTube video for his recent interview.