20 Jan

How to find the right media monitoring for your Latin America campaigns

Finding the right media monitoring services in Latin America is a huge challenge. Large international media monitoring services compete with local, regionally based firms making it a competitive environment for buyers to navigate.

There are lots of factors to consider, not the least of which is the media landscape in Latin America is extensive. The most-established media monitoring services provider in the region monitors in Mexico alone more than 25 newspapers, 13 television outlets, 16 radio stations, and more than 1,000 online news sites.

You can easily see how complicated the job of media tracking in Latin America can be—and that’s in just one country!

Key questions to consider

So how do you decide which media monitoring service in Latin America to trust? Does it have to be located in the region, or can a large international provider outside the region give you the media monitoring you need?

Before beginning your search for a media monitoring services provider in Latin America, here are some questions to consider:

  • For print monitoring, do you want to monitor publications that are online or will you also need to monitor publications only available in print?
  • For television or radio, which programs and which channels do you want to follow and are they available for free on-air or only on paid subscription services like cable?
  • When deciding the scope of your monitoring, is it as simple as a specific brand name or is your media monitoring challenge more complex, such as following an ongoing issue that doesn’t lend itself to a handful of keywords?
  • How do you want your media monitoring results delivered? Is a daily email with your results sufficient or do you need access to an online platform so your team can check your results at any time and from any location?

These are some of the basic questions you need to answer before you start your search for a media monitoring services in Latin America.